The app enables users to send money, invest, and save effortlessly.
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Overview
While the previous version of WealthBuddy had a visually appealing interface, it lacked strong branding elements and required UX improvements. Additionally, Meristem needed a web application to complement the mobile experience and ensure accessibility for a wider audience. The goal was to enhance the user experience across both platforms while maintaining a cohesive brand identity.
The primary objective was to refine the mobile app’s UX to improve usability and ensure a seamless financial experience. Once the mobile issues were addressed, the next step was designing a web application that mirrored the enhanced mobile experience, making WealthBuddy accessible across devices.
(Details)
Client
Meristem
Type
Mobile app
Year
2022
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Approach
I started by analyzing the existing app to identify usability gaps and areas for improvement. The focus was on cleaning up the interface, enhancing user flows, and incorporating stronger branding elements. After optimizing the mobile experience, I applied the same UX improvements to the web application, ensuring consistency in design and functionality. The result was a more intuitive, accessible, and visually cohesive financial platform for users.
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